MAKING IT DANG FINE
The Business Blueprint for Event Creatives Who Are Done Winging It
A proven path from creative chaos to confident, profitable execution.
** ACCESS STARTS ON JANUARY 19, 2026 **
You didn’t start your event business to feel overwhelmed, underpaid, or constantly guessing what to do next.
But somewhere along the way…
the creativity stayed — and the clarity disappeared.
If you’re tired of:
Guessing your pricing
DIY-ing everything and still feeling behind
Learning from random videos, half-answers, and “vibes”
Being busy all the time but not actually profitable
You’re in the right place.
MAKING IT
is the course for event creatives who are ready to stop building chaos
— and start building a real business.
Whether you’re: Just starting your event business
Or you’ve been in it for years and know it’s time to redefine, scale, and grow.
This is the blueprint you’ve been missing.
This Is Not Another “Pretty Brand” Course
This isn’t about aesthetics for Instagram. And it’s definitely not about copying someone else’s success.
This is about:
Building a business that actually works
Creating structure without killing your creativity
Making money without burning out
And finally feeling confident in your brand, pricing, systems, and decisions
Enter your bullet points here..
I’m pulling back the curtain on how we actually do it at Dang Fine.
Not the highlight reel.
The real stuff.
The numbers.
The pivots.
The mistakes.
The wins.
The lessons you only learn by doing.
Here’s What MAKING IT DANG FINE Really Is
Real behind-the-scenes business strategy
Systems, structure, and tools that support profitability
Brand clarity that helps you stand out —
not blend in
Warehouse organization + operations that actually work
Money moves, partnerships, collabs, and growth planning
Fabrication + execution — what it looks like in real life, not just Instagram
This course bridges the gap between:
“I love creating”
and
“I know how to run a successful business.”
The Real Value of MAKING IT DANG FINE
This course isn’t about information. It’s about avoiding the costly lessons I already paid for — in time, money, and relationships.
Everything inside MAKING IT DANG FINE is built from real experience. The wins and the mistakes. The pivots. The hard conversations. The moments that could have ended the business — but didn’t.
So many creatives lose years:
building without clarity
guessing instead of deciding
fixing things that were never set up right
Enter your bullet points here..
what matters early & what to ignore
fixing things that were never set up right
what to build now vs later
Enter your bullet points here..
how to price with intention
how to understand your real numbers
how to reinvest wisely instead of emotionally
how to make money moves that actually move you forward
Enter your bullet points here..
One avoided mistake can pay for this course many times over.
Choose the Path That Fits Where You’re At
LEVEL 1
THE DANG COURSE
Perfect if you want the full blueprint and the freedom to move at your own pace.
LEVEL 2
COACHING + COMMUNITY
For creatives who want guidance, accountability, and
connection.
LEVEL 3
IN-PERSON EXPERIENCE
This is where you step fully inside the business.
Repudiandae
LEVEL 1 — THE DANG COURSE
$2,550
Perfect if you want the full blueprint and the freedom to move at your own pace.
INCLUDES:
Full access to the MAKING IT DANG FINE online course
10 jam-packed modules full of real, behind-the-scenes info
Complete workbook + exercises
Real financial breakdowns
The DANG FINE build plans, Classic walls, Base stands, & more!
Tips, tricks & our juiciest behind-the-scenes knowledge
Enter your bullet points here..
This is where clarity starts — and where your creativity turns into real profit, not just pretty work.
LEVEL 2 — COACHING + COMMUNITY
$4,050 total
2 live coaching calls with Matiana Access to the MAKING IT DANG FINE 2026 Facebook Community
(Level 1 + $1,500 add-on)
For creatives who want guidance, accountability, and connection.
Includes everything in Level 1, plus:
2 live coaching calls with Matiana Access to the MAKING IT DANG FINE 2026 Facebook CommunityThis group is where growth happens.
You’ll connect with other business owners who understand:
The pressure
The decisions
The wins
And the struggles of building something real
Enter your bullet points here..
Matiana will chime in bi-weekly to answer questions and start conversations that actually move your business forward.
This is where real conversations happen, real feedback is given, and real growth starts.
LEVEL 3 — IN-PERSON EXPERIENCE
$6,550 total
Limited to 12 people total (6 per event)
MAKING IT DANG FINE — IN PERSON
(Level 2 + $2,500 add-on)
Limited to 12 people total (6 per event) CHOOSE YOUR IN PERSON EXPERIENCE
Event #1: March 28th-30th LEVEL UP YOUR LISTING
OR
Event #2: August 13th-15th POWERHOUSE WOMEN
(travel and stay accommodations not included, however all attendees will be connected to plan airbnb arrangements together)
This is where you step fully inside the business.
Includes everything in Levels 1 & 2, plus:
MAKING IT DANG FINE — IN PERSONYou’ll come on site and be part of the Dang Fine team.
You’ll:
Get to town and meet with your new creative besties
Visit the warehouse and see our systems in action
Have 1 on 1 time with various members of our staff, Matiana, sales team, managers, creative team, builds and more.
Walk through builds, plans, and processes up close
Witness the warehouse mayhem as we load up, check details and gear up for one of the biggest events of the year.
Be on the setup team for one of our biggest installs of the year
Watch how we operate, execute, and problem-solve in real time
Get exclusive DANG FINE merch
End with a group dinner with people who get the creative world you’re building
Enter your bullet points here..
This is the ultimate behind-the-scenes pass to how big builds, big systems, and big moments come together.
To note again: travel and stay accommodations not included, however all attendees will be connected to plan airbnb arrangements together.
This will be a mastermind weekend with your new creative besties, Matiana will be hanging out for some fireside chats, DANG FINE stories and digging deeper into all your guys questions!
This level of community is what saves a creative who faces businesses challenges hardly anyone else understands.
...Because nothing replaces being in the room.
This is for you if...
You want your brand to stand out — not blend in
You want to be taken seriously as a business owner
You want to make money without losing your love for the creative
You’re ready to stop being busy and start being profitable
If that’s you — you’re exactly who this was built for.
MAKING IT DANG FINE
This course is for creatives who are done playing small.
If you’re ready to:
Be taken seriously
Build systems that support real money
Create a brand that stands out — not blends in
Enter your bullet points here..
You’re in the right room.
If you’re looking for quick hacks or overnight success, this won’t be for you.
But if you’re ready to build something solid, profitable, and sustainable…
Welcome.
You’re not just buying a course. You’re choosing a new way to run your business.
**ACCESS STARTS ON JANUARY 19, 2026**
Please allow 5-7 business days to receive your physical workbook
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No Refund Policy
Due to the digital nature of MAKING IT DANG FINE, all sales are final.
Once access to the course materials, content, and resources has been granted, no refunds, chargebacks, or cancellations will be issued for any reason.
This course includes immediate access to proprietary strategy, videos, workbooks, and behind-the-scenes business processes. Because of this, we cannot offer refunds once enrollment is complete.
By purchasing this course, you acknowledge and agree to this no-refund policy in full.
If you have questions about whether this program is the right fit for you, please reach out before completing your purchase.
We’re committed to delivering high-value content and expect participants to show up fully and take responsibility for their decision to enroll.
Due to the digital nature of MAKING IT DANG FINE, all sales are final.
Once access to the course materials, content, and resources has been granted, no refunds, chargebacks, or cancellations will be issued for any reason.
This course includes immediate access to proprietary strategy, videos, workbooks, and behind-the-scenes business processes. Because of this, we cannot offer refunds once enrollment is complete.
By purchasing this course, you acknowledge and agree to this no-refund policy in full.
If you have questions about whether this program is the right fit for you, please reach out before completing your purchase.
We’re committed to delivering high-value content and expect participants to show up fully and take responsibility for their decision to enroll.
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Choose a pricing option
- Preferred optionLEVEL 1 — THE DANG COURSE$2450.00
- Preferred optionLEVEL 2 ADD ON — COACHING + COMMUNITY$4050.00
- Preferred optionLEVEL 3 ADD ON — IN PERSON EXPERIENCE (March 28-30 LUYL)$6550.00
- Preferred optionLEVEL 3 ADD ON - IN PERSON EXPERIENCE (August 13-15 Powerhouse Women)$6550.00
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